What is Super Thursday?

What is Super Thursday?

So what is Super Thursday?

In the past, Super Thursday was a key date around 3 months before Christmas, when publishers would release the bulk of their new hardback titles in preparation for the run up to Christmas. In recent years, publishers have started to spread their releases over 2 or 3 dates in September and October to avoid certain titles being lost in the noise, although usually there is still one date that stands out from the rest. This year the key dates are Sept 25th, Oct 9th and Oct 23rd, with today the stand out date with over 300 hardbacks published today and over 1000 published this week.

So why should I care about Super Thursday?

Well in our books, any day that celebrates reading is something to care about. There is a lot of buzz around new film releases and new music, but books can sometimes get left at the wayside for us bookworms and library hermits to quietly cheer on. Literary festivals, campaigns to encourage literacy and of course world book day have all helped us take massive strides towards making books exciting in the public eye, but we need a big books day, like Super Thursday, for fans to look forward to and to bring the frankly spectacular range of new books that come out each year into the spotlight. Not to mention, many of these books will end up on your Christmas shopping list. Last year Alex Ferguson topped the Christmas charts with his autobiography, and Bridget Jones: Mad about the Boy, David Jason: My Life and David Walliam’s Demon Dentist were all in the top 20 on December 27th, after being released on Super Thursday.

So what’s out this Super Thursday?

As always, there’s a delicious mix of fiction and non-fiction titles out today, with everything from celebrity autobiographies and cookbooks, to big names in fiction including Martina Cole and Wilbur Smith. Our suggestion would be to browse, browse and browse some more! There are so many great titles, we’d recommend taking a look at them all. For those of you unconvinced however, we’ve pulled together our top 10 most exciting titles for fiction, non-fiction and children that are being released in the Super Thursday period.


Super Thursday Fiction
  1. Sophie Kinsella- Shopaholic to the Stars 25/09
  2. Martina Cole – The Good Life 25/09
  3. Brendan O’ Carroll – Mrs Brown’s A-Y of Everything 09/10
  4. Victoria Hislop – The Sunrise 25/09
  5. Wilbur Smith – Desert God 25/09
  6. John Grisham – Gray Mountain 23/09
  7. Hilary Mantel – The Assassination of Margaret Thatcher 25/09
  8. Conn Iggulden – War of the Roses: Trinity 25/09
  9. James Patterson – Burn 25/09
  10. Graeme Simsion – The Rosie Effect 25/09


Super Thursday Non-Fiction
  1. Stephen Fry – More Fool Me 25/09
  2. John Cleese – So, Anyway… 09/10
  3. Graham Norton – The Life and Loves of a He Devil 23/10
  4. Miranda Hart – The Best of Miranda 23/10
  5. Keven Pietersen – The Autobiography 09/10
  6. Paul Hollywood – Paul Hollywood’s British Baking 09/10
  7. Lynda Bellingham – There’s Something I’ve Been Dying to Tell You 09/10
  8. Dermot O’ Leary – The Soundtrack to my Life 09/10
  9. Shane Filan – My Side of Life 09/10
  10. Jane Torvill and Christopher Dean – Our Life on Ice 09/10

Children’s Books:

Super Thursday Children's Books
  1. David Walliams – Awful Autie 25/09
  2. Jacqueline Wilson – Opal Plumstead 09/10
  3. Michael Morpurgo – Listen to the Moon 25/09
  4. Rachel Renee Russell – Dork Diaries: Once Upon a Dork 25/09
  5. One Direction – Who We Are: Our Official Autobiography 25/09
  6. 5 Seconds of Summer – Hey Let’s Make a Band!: The Official 5SOS Book 09/10
  7. Terry Pratchett – Dragons at Crumbling Castle: and Other Stories 23/10/li>
  8. David Baddiel – The Parent Agency 09/10
  9. Judith Kerr – The Crocodile Under the Bed 25/09
  10. Mick Inkpen – Kipper’s Little Friends 23/10

Which books have you been eagerly waiting for this year?

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